Hank McCrorie grew up in Charlotte, North Carolina and attended Lenoir Rhyne College. Hank began what was to become a long and successful career selling pharmaceuticals for Pfizer, reaching the level of Executive Vice President of sales. After 40 years with Pfizer, Hank and his wife Bernice, who was born and raised in Sonoma County, California, decided to retire in Napa Valley. They both felt it was one of the most beautiful places in the country and looked forward to many years relaxing and enjoying great wine. Hank & Bernice have a fondness for robust California Cabernet, and when the opportunity came from the Simpkins Ranch in the Coombsville area of Napa Valley to buy grapes from 9 ½ acres of newly planted Cabernet Sauvignon they finally had a chance to turn a hobby into a passion. Soon, McCrories were introduced to the Monticelli brothers. Massimo and Mario Monticelli are fourth generation winemakers. Mario was able to work under the direction of Philippe Melka, producing high end wines with artisan techniques and style. Massimo spent his early career working at the famed Cabernet winery, Silver Oak until he left to focus his efforts on consulting for small boutique labels. The name for Burly Wines originates from Hank’s college football days, when he was dubbed "Burly Bear" by the local paper.