The Monfalletto estate has belonged to the Falletti family for more than six centuries and is now the property of Giovanni and Enrico Cordero di Montezemolo, nephews of the Marchioness Luigia Falletti and sons of Paolo Cordero di Montezemolo. It was Paolo Cordero di Montezemolo that began producing and marketing Piedmontese wines in 1940. Up until then, production had always been destined solely for direct consumption.