The Rivetto family has been producing noble wines in the Langhe region for four generations. It all began with the entrepreneurial activity of great-grandfather Giovanni who, at the end of the 19th century, began to sell wine in a small food shop near Asti. In 1921, his work was given new impetus, through the far-sighted vision of his son, Ercole, just over 20 years old at the time: along with his brother Nando, they moved to Alba and rented a wine shop in the historical center, launching a business working with the prized grapes of the Barolo and Barbaresco area and successfully experimenting with wine production. In 1939, grandfather Ercole gave the family business a new twist, purchasing the Tenuta Loirano, which belonged to the Vassallo counts and, before that, to the Falletti family. This property’ss terrain, all of a piece, was located in the area surrounding the residence and farm, at the top of the hill between Serralunga d’sAlba and Sinio. The property was expanded over the years up to its current measure of 35 hectares. Today, Sergio’ss sons, Alessandro and Enrico, lead the family business: with them, production has become focused on the wine making facilities in Sinio and new vineyards have been purchased and planted in the Serralunga d’sAlba area. Enrico and Alessandro, out of deep respect for their land, have directed the business towards eco-compatibility and energy independence, through a plan that provides for the use of alternative energy sources and natural materials.